Persuasion or persuasion arts is an umbrella term of influence. Persuasion can attempt to influence a person’s beliefs, attitudes, intentions, motivations, or behaviors.Persuasion is studied in many disciplines. Rhetoric is the study of modes of persuasion in speech and writing, and is often taught as a classical subject.:46 Psychology looks at persuasion through the lens of individual behaviour and neuroscience studies the brain activity associated with this behaviour. History and political sciences are interested in the role of propaganda in shaping historical events. In business, persuasion is a process aimed at influencing a person’s (or group’s) attitude or behaviour towards some event, idea, object, or other person(s) by using written, spoken, or visual methods to convey information, feelings, or reasoning, or a combination thereof. Persuasion is also an often used tool in the pursuit of personal gain, such as election campaigning, giving a sales pitch, or in trial advocacy. Persuasion can also be interpreted as using one’s personal or positional resources to change people.